Trial by Self: The Power of Leading from Who You Are
by Darrin Cook Jr.
- August 28, 2025
- Sustainable Leadership, Preventing Burnout, Delegation & Empowerment, Nonprofit Leadership

Some people lead with charisma. Others lead with vision, presence, volume.
I lead with awareness.
Over time, I’ve learned that two of my most valuable resources are my energy and my focus. And like any resource, they are limited. That’s not a weakness. It’s clarity.
And that clarity became the starting point for something I now call my sustainable leadership flywheel: A way of working that prevents burnout, reinforces my values, and gives my team the space to lead too.
This flywheel isn’t just a personal practice. It’s a mindset that is now one of the most important guiding principles of how we build at My Mogul Media, and how we help other leaders create organizations that last.
Because real impact doesn’t come from pushing harder, it comes from building systems that align with how we’re built.
Why sustainable leadership starts with knowing yourself
I’ve never seen myself as someone who has to do everything. What I’ve always tried to do is focus on the work only I can do, and then delegate the rest with intention.
That shift is what keeps me grounded.
It’s also what gives others room to rise.
Sustainable leadership isn’t just about managing your time. It’s about protecting your capacity so you can make decisions with clarity, invest in your team, and move through growth without losing yourself in the process.
When I lead that way, I don’t just last longer. I lead better. And more importantly, so does my team.
Delegation is not just a task, it’s a belief system
A few weeks ago, I gave a new responsibility to someone on our team. They hesitated. It was new, unfamiliar, and a little overwhelming.
But I saw something in them that they hadn’t seen yet.
So I told them, “You don’t have to be perfect. You just have to be willing. I’ll support you. We’ll track your progress. And we’ll learn as we go.”
This wasn’t just a moment of mentorship; it was a reflection of a belief I carry deeply: everyone on our team is a leader.
And sometimes, the only way someone steps into that is if you give them the chance to try.
That’s how the flywheel works.
I protect my focus.
I delegate with purpose.
And someone else grows into their next level.
That’s sustainability. That’s shared growth.
What we build at My Mogul Media
Our platform doesn’t exist to make people more productive. It exists to help them lead with more clarity, more courage, and more heart.
We work with nonprofit leaders who are already doing extraordinary things with limited resources.
But we don’t assume they have a team of ten. Or unlimited hours in a day. Or a dashboard that tells them exactly what to do next.
We assume they’re human.
That they’re stretched.
That they’re passionate and tired and still trying.
So everything we build, our tech, our tools, our training, is designed to support that kind of leader. The kind who leads because they care. The kind who builds because they believe in something bigger.
Our job is to make their work more sustainable, not just for one campaign, but for the long term.
That’s why the flywheel isn’t just a productivity model. It’s a leadership model.
Because if you’re constantly pouring from an empty cup, something will break.
And it doesn’t have to be that way.
You don’t need to become someone else to build something great
If you’ve ever thought, “Maybe I’m not built for this,” let me say this:
You are.
You just might need a different rhythm. A different structure.
One that’s aligned with your real self, not the version of you that’s trying to carry everything.
Leadership isn’t about doing it all.
It’s about doing what only you can do, and building systems that can carry the rest.
That’s how we prevent burnout.
That’s how we multiply impact.
And that’s how we create teams that last. Teams where we all care for each other, and we can all grow and shine.
Let’s build from there.
See you next week,
Darrin

