6 July, 2024
Local SEO Marketing for Multiple Location Businesses
You’ve probably heard about local SEO and possible strategies you could adopt to grab your audience’s attention. But what if you had more than one local branch to promote? As a professional Atlanta local SEO marketing company, we’re here to help you harness the local visibility for every business location you own across the globe.
Claim your corner and boost visibility for every location
80% of consumers search for local businesses every week based on CBI or Consumer Behaviour Research. You can attract 32% of customers through local searches on a daily basis if you implement the right SEO strategies for a multi-location business. For businesses with multiple locations, this insight presents an opportunity more than a challenge. This is because it’s not uncommon for growing businesses to be present in more than one location.
So, let’s explore the best ways to catch your local people across different locations:
- Google Business Profile (GBP): One of the most basic local SEO strategies is the GMB activity you can perform or have our Atlanta local SEO marketing company do it for you. Claim and verify a GMB profile for each location, and then ensure your Name, Address, and Phone number (NAP) are consistent across platforms.
- Local Listings: Claim and optimize listings on Bing Places, Yelp, Apple Maps, and other industry-specific platforms. You must make sure to create consistency in the information you add as this part is critical for search engines to identify your brand across the web.
- Location-specific pages: Create landing pages specific to your location, highlighting unique services, promotions, or community involvement. Make sure that the content you add to these pages has local-specific keywords to impact your local visibility.
- Localize your blog: Craft blog content that caters to the specific needs and interests of each location’s audience. Think of local events, neighborhood guides, or city-specific product recommendations.
- Adapt to user-generated content: Encourage customers to leave reviews and post photos on your GMB profiles and social media. Positive local reviews give a significant boost to local SEO.
- Get relevant backlinks for each location: Partner with local businesses, chambers of commerce, or community organizations for backlinks. These connections will establish you as a trusted player in the local scene.
- Sponsor local events: If you have the budget, then go ahead and sponsor local events to gain valuable exposure while building goodwill within the community.
- Location-specific analytics: Make sure to use website analytics to track the performance of each branch’s landing page online traffic and conversions. Identify what works and what does not to adjust your strategy accordingly.
- Use local SEO reporting tools: This can get technical which is why you will need our Atlanta local SEO marketing company to do the job for you. There are SEO tools that help track local search ranking, monitor local competitors, and identify areas for improvement across all your locations.
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By implementing these local SEO strategies, you can transform your multi-location business into a competitive benchmark. You can attract customers through every local search and boost sales across your entire network.
