BuildNOLA: A Digital Experience for Entrepreneurs

Empowering Local Entrepreneurs
with a Seamless Digital Experience

How we built an integrated registration and payment system for the BuildNOLA training program, making it easier for small businesses to get the help they need.

A Powerful Program Hindered by a Disconnected Process

The BuildNOLA Small Business Training Program was a vital resource for local entrepreneurs in New Orleans. The problem was not the program’s value, but its accessibility. The registration and payment process was manual and fragmented, creating a frustrating barrier for busy small business owners and causing a significant administrative burden for the program’s staff. They needed a system that was as professional and efficient as the training they provided.

Architecting a Unified Digital Front Door

Our mission was to create a single, intuitive platform that could handle everything. We partnered with the program leaders to design and build a custom registration website that felt warm and welcoming. We integrated a secure e-commerce system for course payments, automated the training and support process for new users, and ensured the entire system was reliable through ongoing maintenance. We did not just build a website; we built a seamless pathway to opportunity.

Project Scope & Implementation

Website Development & Registration Portal

Designed and launched a fully branded, mobile-friendly website that serves as the central hub for BuildNOLA.
Integrated a custom registration portal allowing small businesses to sign up easily from any device.
Implemented automated email confirmations and reminders to enhance engagement and ensure smooth onboarding.

E-Commerce Site for Branded Products & Resources

Developed an online store allowing businesses to access BuildNOLA-branded items (books, pens, notebooks, and training materials).
Ensured secure payment processing and a seamless checkout experience.
Created an order tracking system for efficient fulfillment and delivery of products.

Website Maintenance & Performance Optimization

Provided ongoing website updates and security enhancements to ensure reliability.
Optimized page speed and mobile responsiveness, reducing load times by 40%.
Fixed bugs, broken links, and performance issues to ensure 100% uptime for program participants.

Training & Ongoing Support

Conducted workshops to train BuildNOLA staff on website management and e-commerce operations.
Provided monthly maintenance services to ensure the website and online store remain up-to-date and functional.
Established a help desk support system to assist businesses with any technical issues related to registration or product orders.

Measurable Growth and Deeper Community Impact

By replacing a manual process with an empathetic digital system, the results were immediate and clear. The program became more accessible, efficient, and sustainable, allowing the team to focus on what they do best: empowering entrepreneurs.

+48% Increase in Program Participation
48% More Entrepreneurs Served

+8% Net-New Website Traffic
8% Growth in Community Reach

+16% Increase in Program Revenue
16% Increase in Program Revenue

+15% Increase in Social Media Engagement
15% More Engagement with Aspiring Business Owners

+6% YoY Growth in Brand Reach
6% Annual Growth in Brand Awareness

+13% Increase in Website Conversion Rate13% Higher On-Page Conversion Rate

Conclusion

Through this partnership with the City of New Orleans and Delgado Community College, My Mogul Media successfully built a scalable, high-performing digital platform that enables BuildNOLA to better serve small businesses. By integrating a dynamic website, registration system, and e-commerce capabilities, we empowered BuildNOLA to enhance efficiency, expand its reach, and provide critical business resources more effectively.