Bringing Community Impact to Life Through Data-Driven Storytelling

How we transformed the New Orleans Business Alliance’s annual report from a static document into an engaging, interactive digital experience.

Powerful Data Trapped in a Traditional Format

NOLABA does incredible work to foster economic development in New Orleans, but their traditional annual report was not doing justice to their story. Complex data and powerful outcomes were presented in a static format that failed to engage stakeholders and clearly communicate the full scope of their impact. They needed a way to make their data accessible, understandable, and inspiring.

Designing an Interactive Story of Impact

We partnered with NOLABA to reimagine their annual report. Our team developed a fully interactive digital experience that brought their data to life. We designed intuitive data visualizations, integrated compelling narratives, and built a seamless user experience that allowed stakeholders to explore the impact data in a meaningful way. The result was a powerful storytelling tool that showcased their success with clarity and warmth.

Project Scope & Implementation

Website Development & Enhancements

  • Designed and developed modern, user-friendly websites for participating businesses.
  • Improved mobile responsiveness to ensure accessibility across all devices.
  • Integrated SEO best practices to enhance search engine rankings and increase organic traffic.
  • Implemented e-commerce capabilities for businesses to start selling products online.

Brand Identity & Digital Marketing Strategy

  • Created custom branding assets, including logos, graphics, and visual elements for a consistent identity.
  • Developed targeted marketing strategies tailored to each business’s unique audience.
  • Provided social media consulting, improving engagement and online customer acquisition.
  • Launched email marketing campaigns, increasing customer retention by 35%.

Technology & Automation Integration

  • Set up Google Business Profiles to enhance local search visibility.
  • Integrated online booking and payment processing to streamline operations.
  • Developed automated customer engagement tools, such as chatbots and email responders.
  • Provided training on com and other digital tools for workflow automation.

Deeper Engagement and a Clearer Message

The new digital impact report was a resounding success. It transformed how NOLABA communicated its value to the community, partners, and funders, leading to significantly higher engagement and a stronger brand perception.

+22% Increase in Website Traffic
22% More traffic to impact story

+35% Increase in Social Media Engagement
35% Higher social media engagement

+18% Increase in User Engagement
18% Deeper on-page user engagement

+16% Increase in Brand Reach
16% Growth in overall brand reach

Conclusion

Through the Resilient Corridors Initiative, My Mogul Media successfully empowered small businesses in New Orleans with the digital tools and strategies needed to thrive in a competitive landscape. By modernizing their websites, optimizing digital marketing efforts, and integrating automation, we helped these businesses expand their reach, increase revenue, and build a strong foundation for future growth.

  • User-centered design methodology.
  • Iterative prototyping.
  • Responsive design implementation.

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