Powering a Premier National
Conference with Flawless Digital Execution

How we built the digital backbone for the NBMBAA Annual Conference & Career Expo, creating a seamless experience for thousands of attendees, speakers, and partners.

The High Stakes of a Flagship National Event

The NBMBAA Annual Conference is a massive undertaking, requiring the coordination of thousands of attendees, complex schedules, and numerous exhibitors. Their existing digital tools were not integrated, creating a risk of data errors, a confusing experience for attendees, and immense pressure on the event staff. They needed a reliable, unified system to ensure their most important event of the year ran smoothly.

Engineering a Central Command Center for the Conference

We served as the core technology partner for the event. We developed a custom conference website that acted as the central hub for all information. We built an integrated system for managing attendee registration, speaker and exhibitor profiles, and the complex event agenda. Our work behind the scenes ensured that from the moment an attendee registered to the final session, the digital experience was seamless, professional, and stress-free.

Project Scope & Implementation

Custom Conference Website Development

  • Designed a visually compelling, easy-to-navigate website that serves as the official digital hub for the conference.
  • Integrated custom registration workflows for general attendees, corporate partners, and VIP guests.
  • Developed a Schedule at a Glance feature, providing a quick overview of key sessions and events.

Speaker & Exhibitor Profiles

  • Created dynamic speaker profile pages with headshots, bios, and session details.
  • Integrated sponsor and exhibitor sections, allowing for interactive engagement with event partners.
  • Enabled real-time updates to speaker and session information to reflect any last-minute changes.

Mobile App Integration & User Engagement

  • Provided detailed step-by-step guides on how to download and use the mobile app.
  • Integrated key website content with the conference app for a seamless cross-platform experience.
  • Ensured all critical event updates were synchronized across the website and mobile app.

24/7 Website Support & Real-Time Maintenance

  • Offered continuous monitoring and real-time updates to prevent technical issues or downtime.
  • Implemented live event tracking and alert notifications to communicate schedule changes.
  • Attended the conference alongside NBMBAA to provide immediate digital support, troubleshooting, and enhancements.

A Seamless Experience That Elevates the Event

Our integrated system removed the technological friction, allowing the NBMBAA team to focus on creating an incredible experience for their attendees. The platform’s reliability and intuitive design directly contributed to the event’s success.

+18% Increase in Attendee Engagement
18% Higher attendee engagement

+9% YoY Growth in Social Media Reach
9% Growth in event-related social reach

+11% Increase in Website Traffic
11% More Conference Website Traffic

+64% Increase in Session Registrations
64% Increase in Breakout Session Sign-ups

Conclusion

By developing, maintaining, and optimizing the NBMBAA Annual Conference website, My Mogul Media has helped the organization deliver a best-in-class digital experience for thousands of attendees each year. Our ongoing partnership since 2018 ensures that every conference is powered by a reliable, high-functioning website that meets the evolving demands of the event.

  • User-centered design methodology.
  • Iterative prototyping.
  • Responsive design implementation.

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