Russell Innovation Center for Entrepreneurs (RICE)

Revolutionizing Marketing Requests for RICE with a Centralized Portal

Challenge

RICE’s Marketing Department faced significant challenges in managing internal marketing requests. With multiple departments (Programming, Development, Operations, and Stakeholder Engagement) needing marketing support, requests were being submitted through various disconnected channels—emails, Slack messages, verbal requests, and spreadsheets. This lack of structure led to:

Missed deadlines due to inconsistent request tracking.
Difficulty in prioritizing and assigning tasks efficiently.
Limited visibility into marketing team workloads.
Bottlenecks in communication between requesters and the marketing team.
No clear approval process, leading to confusion and unnecessary back-and-forth.

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Solution

My Mogul Media developed a Centralized Marketing Request Portal, fully integrated into Monday.com, to streamline how RICE staff submits, manages, and tracks marketing requests.

Project Scope & Implementation

Development of a Multi-Request Form System

Created a dynamic, user-friendly marketing request form on russellcenter.org.
Built multiple request categories to capture different types of marketing needs, including:
- Graphic Design
- Social Media Posts
- Email Campaigns
- Website Updates
- Event Promotions
- Press & Public Relations
- Copywriting & Content Development
Designed conditional logic in the form to ensure each submission collects the right details upfront (e.g., deadlines, target audience, key messaging, assets needed).

Automated Assignment & Task Management in Monday.com

Integrated the form with Monday.com to automatically create new tasks upon submission.
Configured automation rules to assign requests to the appropriate marketing team member based on task type and current workload.
Included priority levels so urgent requests receive immediate attention.

Seamless Internal Communication & Collaboration

Enabled real-time status updates within Monday.com so requesters can track the progress of their submission.
Built-in commenting and messaging functions to allow direct communication between the requester and assigned marketing team member.
Eliminated the need for external email chains and chat threads, keeping all communication centralized.

Approval & Escalation Workflow

Established an approval hierarchy within Monday.com for requests that require leadership review before execution.
Integrated automated notifications to alert decision-makers when their approval is needed.
Built escalation protocols for high-priority or time-sensitive requests.

Comprehensive Reporting & Performance Tracking

Designed a dashboard in Monday.com providing real-time insights into request volume, response times, completion rates, and marketing team capacity.
Enabled leadership to analyze trends and optimize marketing resource allocation based on data.
Created automated reminders for outstanding requests to ensure timely follow-ups.

Results & Impact

+54% Enhanced Efficiency
Eliminated manual request tracking and streamlined the intake and assignment process.

+30% Improved Transparency
Staff can now track the status of their requests in real time, reducing uncertainty and follow-up emails.

+40% Better Workload Distribution
The marketing team can now manage their assignments effectively without being overwhelmed by disorganized requests.

+25% Stronger Communication
All conversations related to marketing requests are centralized within Monday.com, minimizing miscommunication and delays.

+70% Scalable & Adaptable
The system is flexible and can evolve with RICE’s needs, allowing for new request types and workflow enhancements in the future.

Conclusion

By developing a Centralized Marketing Request Portal, My Mogul Media has transformed how RICE’s marketing team operates, creating a seamless, scalable solution that fosters efficiency and collaboration. This project exemplifies My Mogul Media’s expertise in building customized workflow automation solutions for nonprofits, ensuring that teams can focus on impact instead of administrative bottlenecks.