ECommerce

Google Ads
Advertising your products with Google Shopping Ads

Google works exceptionally well when you pay to pay for the top search listings and product adverts. Advertise on Google with a Google Ad campaign. With advertising tailored to your target audience, Google Ads can send huge numbers of interested customers your way. The key to success is good marketing strategies that use the right marketing tools.

Get smart with Google Shopping ads. Skip the search results and put your product at the top of the page. Google Shopping ads can increase CTR by 200% over text-only ads.
Organic search engine results are always highly effective when marketing your ecommerce site and your products, but to be able to pay for your products to be display ads on search engines means your essentially cutting out yourself (your ecommerce store) as the middle man and having your products displayed right where your target audience can see them.

Marketing your products via google ads means that regardless of how effective your search engine optimisation is, you will always appear at the top of the search engine for customers who are in your target market.
This gives ecommerce marketers the advantage of highly favourable digital marketing at a price. The more you pay, the more people who see your google
shopping ads. There are lots of ecommerce marketing strategies that will get your ecommerce site noticed and your products purchased but if you invest money in advertising will almost always have a ROI.

Our ecommerce experts are focused on one metric: bottom-line profit performance. Paid ads can help increase Shopify store sales or Woocommerce purchases all working to help you sell more. Find out how Google Ads and Google Shopping can help you move more product and generate more revenue.

Facebook & Instagram Ads
Use Facebook & Instagram to Sell More Products

Every effective ecommerce strategy leverages the reach of Facebook and its brands – especially Instagram. Reach your audience at the right place and time with targeted Facebook ads that cut through the noise. Convert them on the spot, or follow them to Instagram where captivating imagery does the talking.
It’s no surprise that social media marketing is hugely effective when it comes to ecommerce marketing. Not only can social media effectively promote your products via display ads, but it opens a window for user-generated content that can promote your products and website and also is a platform for your brand to interact with your customers.

Not only this but the more marketing channels that your website utilizes, the more potential customers you will reach and convert.

Good ecommerce marketing strategy always utilizes social media marketing. Digital marketing on platforms like Facebook and Instagram will always be an effective way for ecommerce marketers to know who their customers are, how their advertising and products are received and what marketing channels their target audience gravitate towards most.

Content marketing on social is also hugely beneficial for ecommerce marketers because the best ecommerce marketing is done by promoters and influencers. If you have someone of influence marketing your product, then you will witness your rate of website visitors increase significantly. If your website has a blog post you can promote this on social media.

Content marketing is also effective for growing and marketing your brand to gain more customers and develop a better brand image.

With shoppable Instagram posts and interactive sponsored content, dynamic Instagram ads tailored to your Customer’s preferences, and cross-channel strategies that build trust and convert sales, social media platforms are essential for ecommerce marketing strategy.

CRO
Optimize Your Store’s Conversion Rate

Getting people to your website is only one part of the ecommerce journey. Once they arrive, keeping them interested and converting to a final sale is the real challenge. Conversion Rate Optimization (CRO) is the key step in achieving campaign goals with your target audience.

1. Improve ad performance
2. Capture more leads and follow-ups
3. Close more sales
4. Increase profit margins by lowering ad cost

From the landing page to lead nurturing and every step in between, CRO techniques are the hard-working middlemen in an ecommerce strategy.

Online shopping often consists of potential customers leaving abandoned carts. To ensure your ecommerce sites visitors go through with the purchase will mean you will have to keep your website interesting enough to maintain their time and attention.

Lots of different marketing tactics go into raising your store’s conversions and this is overall one of the most vital parts of ecommerce marketing.

Marketing your ecommerce store to be easier to navigate is an important step for getting online stores to achieve better conversion rates. Bounce rates are often very high on poorly utilised ecommerce sites and the way to get around this is better organisation, higher quality photos and pop-ups, a better fluidity on the site and better content.

This ecommerce marketing strategy allows for a higher rate of conversions and a lower rate of customers who leave your site without making a conversion.
Customers will often notice if your website hasn’t been utilised for mobile phones as well so always take different platforms into account.

A high bounce rate is the difference between having lot’s of happy customers and lots of potential customers that never went far enough on your ecommerce platform to actually make a purchase.

Email Marketing
Sell More Products With Email Marketing

Did you know the average open rate for your industry? Or what day of the week has the highest open rates? We do. Email marketing is a competitive landscape, with billions of emails flying around every day. But when it’s done right, email marketing can be a key part of your ecommerce strategy.

Achieving cut-through in your customer’s inbox is a challenge we can help with. A mix of science and art, with a personalised touch – effective email marketing sends a clear message.

If a customer is happy with the product they purchased on your ecommerce site, they will often be happy to be on your mailing list to ensure they are up to date with any sales promotions, email campaigns or ads that your ecommerce websites may post.

Email marketing is more effective than popular belief. It’s said that 44% of email recipients made a purchase via a promotional email in the past year and roughly half of an organisations mailing list will be active either opening or responding to promotional emails.