Top 10 Local SEO Strategies in 2022
Around 46% of all Google searches are about local information. If you have a brick-and-mortar business that isn’t optimized for local search, you could miss out on potential customers who are all set to shop in your area. Local SEO services are integral because they can make your business stay relevant on local search results where the customers are asking for information to visit physical stores. In a nutshell, if you want traffic, local SEO is your answer.
Want to optimize your business for local SEO? Here are some topics to support your local SEO strategy in 2022.
#1 Optimize your local listing and citations to claim the first position in the Google Business Profile listing. If you already have your GMB Profile set up, take time to optimize it for further information like address, business name, phone number, photos, etc.
#2 For Google, content shared on social media is more crucial now than ever. When you have created your GMB page, ensure to share it on social media to align it with your search engine listings and drive brand credibility.
#3 Make the NAP concept consistent. NAP is the acronym for Name, Address, and Phone number. Ensure that these are constantly online and are easily crawlable for better location-based search results.
#4 Optimize the online directories and citations and ensure that you remain consistent. Eradicate discrepancies like abbreviations, misspellings, wrong phone number, lack of suite number, etc. Remove any duplicate listings and while you are at it, link building can come in handy.
#5 Perform a thorough local SEO audit to identify the areas that need changes and find out what sticks. A vivid SEO audit can also help to find out where your website stands and what you can do to achieve your goals faster.
#6 Improve your internal linking structure because it supports your website navigation, distributes page authority as well as ranking power among pages, and aids with website hierarchy.
#7 Add location pages to your website so that it can provide readers with your address, name, contact details, store hours, transit/parking information, unique store description, testimonials, and promotions.
#8 Create content that can help your local SEO. Use long tail keywords and build authority by writing locally targeted, informative content that goes beyond what your business sells.
#9 Make your website mobile-friendly because most searchers search for “near me” businesses on their mobile to find directions to a local business.
#10 Get inbound links with relevance and authority with guest blogging, sponsorships, and partnerships.
The bottom line
There is no denying that local SEO is an integral part of any SEO strategy that wants to attract storefront traffic. If you want to gain brand recognition and authority while driving prospects to your physical store, local SEO service packages from My Mogul Media can come to your rescue. Every package can be customized depending on the level of optimization your site needs and your budget. So, don’t hesitate to get a quote now!