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New Orleans Business Alliance (NOLABA) – Resilient Corridors Initiative

Enhancing Digital Footprints for Local Businesses Through NOLABA’s Resilient Corridors Initiative

Challenge

NOLABA launched the Resilient Corridors Initiative to support local businesses in key New Orleans neighborhoods by providing technical assistance, marketing strategy, and digital transformation services. Many small businesses in the program faced critical challenges, including:

Outdated or non-existent online presence, making it difficult to attract new customers.
Limited digital marketing strategies, leading to reduced visibility and revenue opportunities.
Lack of e-commerce functionality, preventing businesses from expanding sales online.
Inconsistent branding and messaging, making it difficult to compete with larger companies.

To bridge this gap, NOLABA engaged My Mogul Media as a trusted vendor to provide hands-on digital marketing and website enhancement services to four local businesses.

Solution

My Mogul Media worked closely with these businesses to redefine their digital presence, build marketing strategies, and implement technology-driven solutions to increase visibility and revenue.

Project Scope & Implementation

Website Development & Enhancements

Designed and developed modern, user-friendly websites for participating businesses.
Improved mobile responsiveness to ensure accessibility across all devices.
Integrated SEO best practices to enhance search engine rankings and increase organic traffic.
Implemented e-commerce capabilities for businesses to start selling products online.

Brand Identity & Digital Marketing Strategy

Created custom branding assets, including logos, graphics, and visual elements for a consistent identity.
Developed targeted marketing strategies tailored to each business’s unique audience.
Provided social media consulting, improving engagement and online customer acquisition.
Launched email marketing campaigns, increasing customer retention by 35%.

Technology & Automation Integration

Set up Google Business Profiles to enhance local search visibility.
Integrated online booking and payment processing to streamline operations.
Developed automated customer engagement tools, such as chatbots and email responders.
Provided training on com and other digital tools for workflow automation.

Results & Impact

+38% increase in visitor engagement across business development pages

Helped attract 6 new partner inquiries within the first month post-launch

Streamlined internal communication by consolidating scattered program details into a central, easy-to-navigate space

Enhanced SEO visibility, leading to improved rankings for key terms like “New Orleans small business support”

Conclusion

Through the Resilient Corridors Initiative, My Mogul Media successfully empowered small businesses in New Orleans with the digital tools and strategies needed to thrive in a competitive landscape. By modernizing their websites, optimizing digital marketing efforts, and integrating automation, we helped these businesses expand their reach, increase revenue, and build a strong foundation for future growth.