National Black MBA Association (NBMBAA) – Annual Conference & Career Expo

Powering NBMBAA’s Annual Conference with a Seamless Digital Experience

Challenge

The NBMBAA Annual Conference & Career Expo is the organization’s most high-profile event, bringing together thousands of attendees, exhibitors, and industry leaders. Given the complexity and scale of the conference, NBMBAA needed a dedicated, high-performing website to:

Streamline event registration and provide attendees with all critical event details.
Showcase key speakers, sponsors, and exhibitors with dynamic profiles.
Host a fully interactive conference schedule, including a “Schedule at a Glance.”
Ensure seamless mobile app integration to enhance attendee engagement.
Provide real-time updates and technical support leading up to and during the event.
Deliver an uninterrupted digital experience during the conference to prevent downtime at a crucial moment.

Having worked with NBMBAA since 2018, My Mogul Media has been the trusted digital partner in ensuring the conference website remains a robust, reliable, and high-functioning hub for attendees, speakers, and sponsors.

Solution

My Mogul Media designed and maintained an interactive, mobile-responsive website tailored to the evolving needs of NBMBAA’s annual conference. From registration to on-site execution, we provided round-the-clock digital support to ensure a flawless event experience.

Project Scope & Implementation

Custom Conference Website Development

Designed a visually compelling, easy-to-navigate website that serves as the official digital hub for the conference.
Integrated custom registration workflows for general attendees, corporate partners, and VIP guests.
Developed a Schedule at a Glance feature, providing a quick overview of key sessions and events.

Speaker & Exhibitor Profiles

Created dynamic speaker profile pages with headshots, bios, and session details.
Integrated sponsor and exhibitor sections, allowing for interactive engagement with event partners.
Enabled real-time updates to speaker and session information to reflect any last-minute changes.

Mobile App Integration & User Engagement

Provided detailed step-by-step guides on how to download and use the mobile app.
Integrated key website content with the conference app for a seamless cross-platform experience.
Ensured all critical event updates were synchronized across the website and mobile app.

24/7 Website Support & Real-Time Maintenance

Offered continuous monitoring and real-time updates to prevent technical issues or downtime.
Implemented live event tracking and alert notifications to communicate schedule changes.
Attended the conference alongside NBMBAA to provide immediate digital support, troubleshooting, and enhancements.

Results & Impact

Uptime During the Conference
Ensuring uninterrupted access for attendees and partners.

Reduction in Registration Issues
A more intuitive sign-up process improved user experience.

Increased Engagement with Speaker Profiles
60% more clicks on speaker bios and session details.

Seamless Mobile Experience
Improved app adoption and functionality integration.

Enhanced Real-Time Content Management
Allowed instant updates to schedules, speakers, and event logistics.

Reliable On-Site Digital Support
Ensured NBMBAA had a digital expert available at their most crucial time.

Conclusion

By developing, maintaining, and optimizing the NBMBAA Annual Conference website, My Mogul Media has helped the organization deliver a best-in-class digital experience for thousands of attendees each year. Our ongoing partnership since 2018 ensures that every conference is powered by a reliable, high-functioning website that meets the evolving demands of the event.