EAG (Event Advisory Group)

Elevating EAG’s Digital Presence with a Robust Website for Seamless RFP Management

Challenge

EAG, a premier event production company, needed a website that reflected their expertise and professionalism while streamlining their Request for Proposal (RFP) submission process. Their previous website was:

Outdated and not visually compelling, failing to showcase their high-profile event production work.
Not optimized for RFP submissions, leading to inefficiencies in capturing new business opportunities.
Lacking modern functionality and mobile responsiveness, making navigation cumbersome.
Limited in backend usability, requiring extensive manual updates.

To stay competitive and attract high-value clients, EAG needed a modern, interactive, and functional website that streamlined inquiries, showcased their portfolio, and reinforced their industry leadership.

Solution

My Mogul Media designed and developed a state-of-the-art website for EAG, transforming their digital presence into a powerful business development tool.

Project Scope & Implementation

Modern Website Redesign & UX Enhancement

Created a sleek, visually striking design that highlights EAG’s expertise in event production.
Developed an interactive, mobile-friendly user interface for seamless browsing across all devices.
Showcased a high-quality portfolio section with case studies, images, and videos of their work.

Automated RFP Submission & Lead Capture System

Designed a dedicated RFP submission portal, allowing potential clients to submit proposals with ease.
Integrated automated lead routing, ensuring RFPs are assigned to the right team members instantly.
Developed a structured submission form that captures key project details upfront, reducing follow-up inquiries.
Enabled file upload functionality for clients to submit documents directly within the portal.

SEO & Performance Optimization

Implemented advanced SEO strategies to improve EAG’s search rankings and organic traffic.
Optimized site speed and page load times, reducing bounce rates by 35%.
Created an SEO-driven content strategy, ensuring EAG ranks higher for industry-specific searches.

Backend Usability & Content Management

Built a custom content management system (CMS), allowing EAG’s team to update content effortlessly.
Integrated a blog and insights section for industry thought leadership and increased engagement.
Developed an automated inquiry tracking system, enabling EAG to manage new leads efficiently.

Conversion-Optimized Contact & Inquiry Forms

Implemented multi-step contact forms to improve lead capture rates by 40%.
Added automated email notifications and CRM integration, ensuring no inquiry is missed.
Created a custom chatbot feature to assist visitors and guide them to the right resources.

Results & Impact

85% reduction in email inquiries due to the self-service event portal

Cut manual intake time by over 30% per week for the EAG team

Improved accessibility with a fully responsive platform across desktop, tablet, and mobile

Positioned EAG as a leader in digital event management with a scalable system for future growth

Conclusion

By launching a robust, high-performing website, My Mogul Media successfully positioned EAG as a premier event production company, making it easier for clients to discover their work and submit RFPs seamlessly. The transformation not only enhanced user experience but also accelerated business development efforts, reinforcing EAG’s competitive edge in the event industry.