National Black MBA Association (NBMBAA)

Unlocking New Revenue Streams for NBMBAA with TheBlackMBA.com

Challenge

As a leading nonprofit organization, NBMBAA sought to diversify its revenue streams beyond memberships, sponsorships, and events. They recognized an opportunity to monetize their brand through an online store, TheBlackMBA.com, but faced several challenges:

No existing e-commerce platform to sell branded or curated products.
Uncertainty about product selection that aligned with their audience.
Limited knowledge of e-commerce operations, fulfillment, and marketing strategies.
A need to create a seamless shopping experience that integrated with their existing digital ecosystem.

NBMBAA required a partner who could not only build the online store but also develop a strategic product roadmap to ensure profitability and brand alignment.

Solution

My Mogul Media spearheaded the development and launch of TheBlackMBA.com, an online store designed to serve as an additional revenue channel while reinforcing NBMBAA’s brand identity and mission.

Project Scope & Implementation

E-Commerce Strategy & Store Development

Built a custom Shopify store tailored to NBMBAA’s branding and audience.
Designed a user-friendly interface with an intuitive shopping experience.
Integrated with secure payment gateways for seamless transactions.
Optimized for mobile responsiveness and fast-loading pages to enhance conversion rates.

Curating High-Impact Products

Conducted market research to identify best-selling product categories for NBMBAA’s audience, including:
- Branded Merchandise (apparel, mugs, notebooks, and accessories).
- Professional Essentials (tech gadgets, planners, and work accessories).
- Exclusive Collaborations with Black-owned businesses to feature their products.
Negotiated with suppliers and manufacturers to ensure high-quality, cost-effective product sourcing.

Revenue Optimization & Automation

Implemented dynamic pricing strategies to maximize profit margins while maintaining affordability.
Integrated automated fulfillment processes for on-demand and drop shipping models.
Developed a data-driven approach to track inventory, sales trends, and customer preferences via Shopify analytics.

Marketing & Brand Awareness Strategy

Launched an email marketing campaign to NBMBAA’s existing network, resulting in a 45% email open rate and 12% conversion rate.
Leveraged social media advertising and partnerships, generating over 50,000 impressions in the first three months.
Developed strategic cross-promotions with NBMBAA events, offering exclusive merchandise for attendees, leading to a 15% boost in event revenue.

Results & Impact

$150,000+ in First-Year Revenue
TheBlackMBA.com became a sustainable new revenue stream within its first year.

Increase in Brand Engagement
Members and supporters now have a tangible way to showcase their affiliation with NBMBAA.

Increase in Average Order Value (AOV)
Strategic bundling of products led to higher cart values.

Growth in Event Revenue
Exclusive event merchandise and bundle deals boosted sales and engagement.

Strategic Partnerships with 10+ Black-Owned Businesses
Strengthened relationships with entrepreneurs by featuring and selling their products

Efficient E-Commerce Operations
Automated systems minimized overhead costs, reducing fulfillment errors by 60%

Seamless Integration with NBMBAA’s Digital Presence
Ensuring brand consistency and easy access from the main website.

Conclusion

By launching TheBlackMBA.com, My Mogul Media successfully unlocked a new revenue stream for NBMBAA while strengthening its brand presence and community engagement. This initiative not only supports the organization’s financial sustainability but also provides a platform to showcase and uplift Black-owned businesses.